Black Friday has become more than a Friday
What was once a single campaign day has grown into several weeks of countdowns, limited-time offers and purchase decisions under time pressure.
We believe that skiing and outdoor life stand for something different. Equipment should be chosen based on need, conditions and how it will be used - not just because a clock is counting down.
That is why we choose to stand outside Black Friday and instead work with a pricing model that is easier to understand all year round.