Black Friday has become more than just one Friday
What was once a single campaign day has grown into several weeks of countdowns, limited-time offers and purchase decisions made under time pressure.
We believe skiing and outdoor life stand for something different. Equipment should be chosen based on need, conditions and how it will be used - not just because a clock is counting down.
That is why we choose to stand outside Black Friday and instead work with a pricing model that is easier to understand all year round.