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General
This privacy and marketing policy describes how Vita Guldet AB, Org.nr. 556597-1545, Terminalvägen 21, 861 36 Timrå, Västernorrland County. ("Vita Guldet AB", "includes: Skidvalla.se", "we") collects, uses, discloses, and stores your personal data.
1.1 The privacy policy applies when Vita Guldet AB provides services and products in connection with purchases, service matters, and other contact with Vita Guldet AB, such as visits to the website. The privacy policy also applies to the processing of personal data that is done within the framework of holding a Vita Guldet AB account.
1.2 You should always feel safe when you provide your personal data to us. With this Privacy Policy, we want to show how we ensure that your personal data is processed in accordance with applicable data protection legislation.
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Data Controller
Vita Guldet AB is the data controller for Vita Guldet AB's processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable legislation. Vita Guldet AB is also the data controller for the processing of personal data within the framework of holding a Vita Guldet AB account. -
When do we process your personal data?
3.1 In order for you to visit our website, purchase our goods or services, or contact us for service or information, we must collect and process personal data about you.
3.2 Vita Guldet AB collects and processes personal data about you when you make a purchase on any of our websites (Skidvalla.se), use Vita Guldet AB support, visit Vita Guldet AB websites or an event organized by Vita Guldet AB, or when you otherwise contact Vita Guldet AB. The information collected from you during bookings and purchases is required for you to be able to enter into agreements with Vita Guldet AB and for Vita Guldet AB to be able to provide its services and offers.
3.3 If you are an Account Holder, Vita Guldet AB collects personal data about you that you provide when registering as an account holder. Vita Guldet AB also collects information about you while you are an Account Holder within the framework of your account, such as your purchase history, how you interact with Vita Guldet AB websites, which offers you have been interested in by reading an email or clicking on a link. Vita Guldet AB also processes data that Vita Guldet AB occasionally gains access to through your Vita Guldet AB account. As an Account Holder, you can update your information at any time by going to "My Pages".
3.4 We also collect and update your address information via third-party services for address updates.
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Which personal data do we collect and use about you?
4.1 For you who are a customer of Vita Guldet AB
The personal data Vita Guldet AB collects and processes about you as a customer who makes purchases and uses our support services are:
- Name
- Address
- Phone number and email
- Payment details
- Customer number
- IP address and information about your use of Vita Guldet AB website
4.2 For you who are an Account Holder
The personal data Vita Guldet AB collects and processes about you as an Account Holder are:
- Name and personal identification number
- Address
- Phone number and email
- Payment details
- Account information
- IP address and information about your use of Vita Guldet AB website
- Information about which of our goods or offers you have been interested in, how you interact with our newsletters, and which of our events you have signed up for
- Details about your purchases
- Information about your account holdings
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Why do we process data about you?
5.1 For you who are a customer of Vita Guldet AB
Vita Guldet AB processes your personal data for various purposes. Mainly, Vita Guldet AB processes your personal data in order to:
- Fulfill our obligations to you as a customer, such as conducting purchases, invoicing, and providing support;
- Enable general customer care and customer service, such as answering questions and correcting incorrect information;
- Provide information and direct marketing, by mail, email, SMS/MMS, and phone regarding Vita Guldet AB and selected partners' goods and services;
- Manage the customer relationship and provide our services;
- Give you relevant information and personalized offers in newsletters and on the web;
- Assess which payment methods we can offer you, for example through credit assessments;
- Improve our customer offering, such as the development of services, products, and features;
- Prevent fraud and perform risk management;
- Comply with applicable legislation, such as accounting laws; and
- The data may also form the basis for market and customer analysis, market research, statistics, business follow-up, and business and method development related to the purchase of goods and services.
5.2 For you who are an Account Holder
In addition to the above list, Vita Guldet AB also processes personal data about Account Holders in order to:
- Administer account holdings;
- Give you the opportunity to use the benefits of account holdings such as the ability to view order history, update address details yourself, etc.
- Provide special offers;
- Enable communication with you as an Account Holder via mail, email, phone, or SMS/MMS; and
- Enable personal offers, marketing, and event invitations via phone, mail, email, and SMS/MMS.
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The legal grounds for our processing of your personal data
6.1 Vita Guldet AB bases the processing of your personal data on a number of legal grounds. These are described in this section.
6.2 We process, among other things, your personal data to be able to fulfill the agreement with you as a customer or as an Account Holder, such as to carry out bookings, purchases, and to fulfill our commitments to you as an Account Holder, such as simplified administration and order history. Based on this legal ground, we also process data about you as an Account Holder, such as your purchases, your behavior on our website, your interaction with Vita Guldet AB and your interest in our offers and products to fulfill our commitment to provide you with personalized offers.
6.3 Some of the processing of personal data that we perform is based on a so-called balancing of interests. This applies, for example, to the processing we perform to be able to send offers to you about our goods and services and to make a limited segmentation of customers, e.g., based on total purchase amounts. Vita Guldet AB does not process sensitive personal data based on a balancing of interests and does not perform any processing that constitutes profiling based on a balancing of interests.
6.4 In certain cases, Vita Guldet AB may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we perform to be able to comply with the requirements of the accounting law.
- Summary of our personal data processing
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Purpose |
Legal ground |
Categories of personal data |
Storage period |
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To administer, develop, and deliver our goods and services and provide support |
Fulfillment of purchase agreement (terms of sale) |
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Two years after you were last active with Vita Guldet AB, for example, by shopping with us or contacting our customer service |
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To ensure compliance with legal requirements, such as the accounting law |
Legal obligation |
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As long as we are obliged to store the data according to applicable law |
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To market Vita Guldet AB and our partners' or group companies' goods and services via mail, email, phone, SMS/MMS & Social Media. |
Balancing of interests |
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Two years after you were last active with Vita Guldet AB, for example, by shopping with us or contacting our customer service |
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To manage your account holdings, provide you with personalized offers, and enable targeted communication via mail, email, phone, or SMS/MMS |
Fulfillment of the agreement on Vita Guldet AB account (Skidvalla.se) |
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As long as you have a Vita Guldet AB account (Skidvalla.se) |
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Profiling
8.1 Vita Guldet AB may process your personal data through profiling if you are an Account Holder. If you are an Account Holder, information on how you use our website, which of our goods, services, and offers you have been interested in, which of our newsletters you have interacted with, and which of our events you have signed up for, details about your purchases, and information about your account holdings are analyzed to provide you with offers we believe suit you and to invite you to events we think you would like to attend.
8.2 You can object to the processing of personal data through profiling at any time. You do this by calling Vita Guldet AB's customer service or by contacting contact@skidvalla.se. Once Vita Guldet AB has received your notification, Vita Guldet AB will cease processing your personal data for this purpose.
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How long do we keep information about you?
9.1 We retain your personal data as long as necessary to fulfill the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). Generally, this means that we will retain your personal data for as long as you hold your Skidvalla.se account. For personal data related to product purchases, we retain these longer to comply with the legal obligations we have (such as conditions set out under tax and sales laws and for warranty purposes).
9.2 If you are inactive for five years, all profile information and personal data are permanently removed from all platforms. Your purchase history continues to be available to Skidvalla.se after your profile has been removed, in accordance with statutory data storage requirements for sales, tax, and warranty purposes. If you have questions or wish to access this information, please contact us. -
To whom do we disclose personal data?
10.1 Vita Guldet AB may disclose your information to third parties, such as Vita Guldet AB's group companies and other partners and providers of card and communication services. Vita Guldet AB may also disclose your information to companies that provide address update services to ensure we have the correct address information for you.
10.2 In order for us to offer you Klarna's payment options, we need to share some of your personal information with Klarna, such as contact and order information, so that Klarna can assess whether you can be offered their payment methods and to tailor the payment options for you.
More information about Klarna can be found here. The use of this information is regulated in accordance with applicable data protection laws and Klarna's data protection policy.
10.3 Third parties to whom Vita Guldet AB discloses information or otherwise provides information about a customer or Account Holder may only use the information for the purpose of selling and marketing Vita Guldet AB's and Vita Guldet AB's partners and group companies' services and products or for the purpose of delivering services related to Vita Guldet AB's agreement with you as a customer or Account Holder.
10.4 Personal data may also be disclosed by Vita Guldet AB if it is necessary to comply with applicable legal requirements or requirements from authorities, to protect Vita Guldet AB's legal interests or to detect, prevent, or address fraud and other security or technical issues.
10.5 We will not sell your personal data to third parties unless we have your permission to do so.
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Amendment of Privacy Policy
11.1 Vita Guldet AB has the right to change the Privacy Policy at any time. Vita Guldet AB will notify you with reasonable notice of changes to the Privacy Policy. If you do not accept the changes, you have the right to terminate the agreement with Vita Guldet AB before the amended Privacy Policy takes effect. You terminate the agreement by contacting Vita Guldet AB at kontakt@skidvalla.se. -
Protection of your personal data
You should always feel safe when providing your personal data to us. Vita Guldet AB has therefore taken the necessary security measures to protect your personal data against unauthorized access, alteration, and deletion. For example, all information about customers and Account Holders is stored in a database protected by access control and firewall. -
Your rights
13.1 Vita Guldet AB is responsible for ensuring that your personal data is processed in accordance with applicable legislation.
13.2 Vita Guldet AB will, at your request or on its own initiative, correct, anonymize, delete, or supplement data found to be incorrect, incomplete, or misleading.
13.3 You have the right to request
Access to your personal data. This means that you have the right to request a register extract of the processing we perform regarding your personal data. You also have the right to obtain a copy of the personal data being processed. You have the right to, once per calendar year, through a written and signed application, receive a register extract free of charge regarding what personal data is registered about you, the purposes of the processing, and to which recipients the data has been or will be disclosed.
You also have the right to get information in the register extract about where the data has been sourced from if the personal data has not been collected from you, the existence of automated decision-making (including profiling), and the anticipated period during which the data will be stored or the criteria used to determine this period.
Furthermore, you have the right to get information in the register extract about your other rights as stated in this section.
Correction of your personal data. We will, at your request, promptly correct any incorrect or incomplete data we process about you.
Deletion of your personal data. This means that you have the right to request that your personal data be deleted if it is no longer necessary for the purpose it was collected for. However, there may be legal requirements for us not to immediately delete your personal data, for example in accounting and tax legislation. We will then cease the processing done for purposes other than complying with the legislation.
13.4 Vita Guldet AB will notify each recipient to whom the personal data has been disclosed according to point 10 above of any corrections or deletions of data and restrictions on the processing of data.
13.5 You have the right to data portability. This means a right, under certain conditions, to obtain and transfer your personal data in a structured, commonly used, and machine-readable format to another data controller.
13.6 You have the right to object to the processing of personal data carried out based on a balancing of interests. If you object to such processing, we will only continue the processing if there are compelling legitimate grounds for the processing that outweigh your interests.
13.7 If you do not want your personal data to be processed for direct marketing purposes, you always have the right to object to such processing by sending an email to kontakt@skidvalla.se. Once we have received your objection, we will cease processing the personal data for such marketing purposes.
13.8 You have the right to file any complaints regarding the processing of your personal data with the Data Inspection Board.
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Cookies
When you visit our website, we use cookies.
14.1 What are cookies and how do they work?
A cookie is a small text file that the website you visit requests to save on your computer. Cookies are used on many websites to give a visitor access to various functions. The information in the cookie can be used to track a user's browsing.
There are two types of cookies.
One type saves a file on your computer for a longer period. It is used, for example, for functions that indicate what is new since the user last visited the current website.
The other type of cookies is called session cookies. While you are browsing a page, this cookie is temporarily stored in your computer's memory, for example, to keep track of which language you have chosen. Session cookies are not stored for a long time on your computer but disappear when you close your browser. (Source: Post & Telestyrelsen, http://www.pts.se/)
14.2 What does Vita Guldet AB use cookies for?
Vita Guldet AB uses 2 types of cookies.
Session cookies
Vita Guldet AB home uses session cookies. It lasts as long as your browser is open. If you open a new one, a new session cookie is created.
Other cookies
Vita Guldet AB also stores other information in cookies. We save, among other things, a random value that we use to retrieve your settings (such as automatic login, sorting in lists, etc.) in a database.
If you only accept so-called session cookies
You can use our website fully even if you only accept so-called session cookies.
If you do not accept any cookies at all
You cannot use our website fully if you do not accept any cookies at all.
- You can read information
- You can view products, see prices and related information
- You cannot log in
- You cannot place orders
- You cannot add products to the cart
Regardless of the type of cookies you choose to accept, you should make it a habit to click "Log out" when you leave our website (this does not apply if you have chosen automatic login).
In the cookies we use, no personal information and/or information related to which pages you visit is saved.
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Contact information
15.1 Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data, or if you want to request a registry extract.