We skip Black Friday

Black Friday isn’t really a Friday anymore. It has more or less turned into a full month of shopping pressure, where sustainability and consideration take a back seat. We believe skiing and the outdoors stand for something entirely different, which is why we choose to stay out of it.

We aim to keep fair prices all year round, instead of raising them only to lower them during a campaign period. It feels more honest and better for both your wallet and the environment.

Our products are carefully selected, fluor-free wax is our standard, and we work actively to minimize unnecessary waste and transport. The Black Friday month often encourages the opposite: impulse purchases, stress and short-term thinking.

With us, you get the same good price, the same fast delivery and the same high quality before, during and after Black Friday. We believe that long-term thinking, transparency and sensible decisions win in the long run.

Thank you for supporting us and helping to make the ski world a little more sustainable. It means a lot!