Personal data / Privacy policy

1. Generally
   This privacy and marketing policy describes how Vita Guldet AB, Org no. 556597-1545, Terminalvägen 21, 861 36 Timrå, Västernorrland County. ( Vita Guldet AB”, includes: Skidvalla.se, we) collect, use, disclose and store your personal data.er.

1.1 The privacy policy then applies Vita Guldet AB provides services and products in connection with purchases, service matters and other contact with Vita Guldet AB, such as website visits. The privacy policy also applies to the processing of personal data that is carried out within the framework of possession of Vita Guldet AB account.

1.2 You should always be able to feel safe when you provide us with your personal data. With this Privacy Policy, we want to show how we ensure that your personal data is processed in accordance with current personal data legislation.

2. Personal data controller
   Vita Guldet AB is responsible for personal data Vita Guldet AB processing of your personal data and is responsible for such processing taking place in accordance with applicable legislation. Vita Guldet AB is also the personal data controller for the processing of personal data within the framework of possession of Vita Guldet AB account.
3. When do we process your personal data?
   3.1 In order for you to visit our website, purchase our goods or services or contact us for service or information, we must collect and process personal data about you.

3.2 Vita Guldet AB collects and processes personal data about you when you make a purchase on one of our websites (Skidvalla.se), use Vita Guldet AB support, visiting Vita Guldet AB websites or an event that Vita Guldet AB organizes or when you otherwise have contact with Vita Guldet AB. The information collected from you during bookings and purchases is required for you to be able to enter into an agreement with Vita Guldet AB and to Vita Guldet AB must be able to provide its services and offers.

3.3 If you are an Account Holder collecting Vita Guldet AB enter personal data about you that you provide when registering for an account. Vita Guldet AB also collects information about you while you are an Account Holder within the scope of your account holding, such as your purchase history, how you interact with Vita Guldet AB websites, which offers you were interested in by reading an email or clicking on a link. Vita Guldet AB also processes data such as Vita Guldet AB from time to time access is provided through your Vita Guldet AB account. As an Account Holder, you can update your information at any time by going to My Pages.”.

3.4 We also collect and update your address details via third party address update services.

4. What personal data do we collect and use about you?
   4.1 For you who are a customer of Vita Guldet AB
   The personal data Vita Guldet AB collects and processes about you as a customer who makes purchases and uses our support services are:

• Name
• Address
• Phone number and email
• Payment information
• Customer number
• IP address and information about your use of Vita Guldet AB website

4.2 For you who are the Account Holder
The personal data Vita Guldet AB collects and processes about you who are the Account Holder are:

• Name and social security number
• Address
• Phone number and email
• Payment information
• Account information
• IP address and information about your use of Vita Guldet AB website
• Information about which of our goods or offers you were interested in, how you interact with our newsletters and which of our events you signed up for
• Information about your purchases
• Information about your account holding

5. Why do we process data about you??
   5.1 For you who are a customer of Vita Guldet AB
   Vita Guldet AB processes your personal data for various purposes. Mainly treats Vita Guldet AB your personal data in order to:

• Fulfill our obligations to you as a customer, such as fulfilling purchases, invoicing and providing support;
• Provide general customer care and customer service, such as to answer questions and correct incorrect information;
• Leave information and direct marketing, by post, e-mail, SMS/MMS and telephone regarding Vita Guldet AB and selected partners' goods and services;
• Manage the customer relationship and provide our services;
• Provide you with relevant information and customized offers in newsletters and on the web;
• Assess which payment methods we can offer you, for example through credit checks;
• Improve our customer offering, for example development of services, products and features;
• Prevent fraud and perform risk management;
• Comply with applicable law, such as accounting laws; and
• The data can also form the basis for market and customer analyses, market research, statistics, business follow-up and business and method development related to the purchase of goods and services.

5.2 For you who are the Account Holder

In addition to the enumeration above treats Vita Guldet AB personal data about Account Holders also for the purpose of:

• Administer account holdings;
• Give you the opportunity to use the advantages of account holding, such as the ability to see order history, being able to update address information yourself, etc.
• Provide special offers;
• Enable communication with you as an Account Holder via mail, e-mail, telephone or SMS/MMS; and
• Enable personal offers, marketing and event invitations via phone, post, e-mail and SMS/MMS.

6. The legal grounds for our processing of your personal data
   6.1 Vita Guldet AB bases the processing of your personal data on a number of legal grounds. These are described in this section.

6.2 Among other things, we process your personal data in order to be able to fulfill the agreement with you as a customer or as an Account Holder, such as to carry out bookings, purchases and to be able to fulfill our obligations towards you as an Account Holder, such as simplified administration and order history. With the support of this legal basis, we also process information about you as an Account Holder, such as your purchases, your behavior on our website, your interaction with Vita Guldet AB as well as your interest in our offers and products in order to fulfill our commitment to provide you with personalized offers.

6.3 Part of the processing of personal data that we carry out is based on a so-called balancing of interests. This applies, for example, to the processing we carry out in order to be able to send you offers about our goods and services and to make a limited segmentation of customers, e.g. based on total purchase amounts. Vita Guldet AB does not process sensitive personal data based on a balancing of interests and does not carry out any processing that constitutes profiling based on a balancing of interests.

6.4 In some cases can Vita Guldet AB have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we carry out in order to fulfill the requirements of the Accounting Act.

7. Compilation of our personal data processing

Purpose	Legal basis	Categories of personal data	Storage time
To administer, develop and deliver our goods and services and provide support	Completion of purchase agreement (conditions of sale)	Name, address, telephone number and e-mail Geographic information IP address, device information, log information	Two years after you were last active with Vita Guldet AB, for example by shopping with us or contacting our customer service
To ensure that legal requirements are complied with, such as the Accounting Act	Legal obligation	Name, address, telephone number and e-mail Geographic information IP address, device information, log information	As long as we are obliged to store the data according to applicable law
To market Vita Guldet AB and the goods and services of our partners or group companies by post, e-mail, telephone, SMS/MMS & Social Media.	Balance of interests	Name, address, telephone number and e-mail Geographic information IP address, device information, log information	Two years after you were last active with Vita Guldet AB, for example by shopping with us or contacting our customer service
To administer your account holding, give you the opportunity to receive individually tailored offers and enable targeted communication via post, email, phone or SMS/MMS	Completion of agreements on Vita Guldet AB account (Skidvalla.se)	Name, address, telephone number and e-mail Geographic information IP address, device information, log information Payment information Customer number Information about how you use our website, about which of our offers you were interested in, which of our newsletters you interacted with and which of our events you signed up for Information about your purchases Information about your account holding	As long as you have one Vita Guldet AB account (Skidvalla.se)

8. 
   Profiling
   8.1 Vita Guldet AB can process your personal data through profiling if you are an Account Holder. If you are an Account Holder, information is analyzed about how you use our website, about which of our goods, services and offers you were interested in, which of our newsletters you interacted with and which of our events you signed up for, information about your purchases and information about your account holdings to provide you with offers that we think are suitable for you and to invite you to events we think you would like to attend.

8.2 You can object to the processing of personal data through profiling at any time. You do this by calling Vita Guldet ABs customer service or by contacting kontakt@ skidvalla.se. When Vita Guldet AB have received your notification will Vita Guldet AB to cease processing your personal data for this purpose.

9. How long do we save data about you??
   9.1 We retain your personal data for as long as necessary to fulfill the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data during the time you hold your Skidvalla.se account. For personal data related to product purchases, we retain this longer to comply with the legal obligations we have (such as conditions set out under tax and purchase laws and for warranty purposes).
   
   9.2 If you are inactive for five years, all profile information and all personal data are permanently removed from all platforms. Your purchase history continues to be available to Skidvalla.se after your profile has been removed, in accordance with statutory data storage requirements for sales, tax and warranty reasons. If you have questions or would like access to this information, please contact us.
10. To whom we disclose personal data?
    10.1 Vita Guldet AB may disclose your information to third parties, such as to Vita Guldet ABs group companies and other collaboration partners as well as suppliers of card and communication services. Vita Guldet AB may also disclose your information to companies that provide address update services to ensure that we have the correct address information for you.

10.2 In order for us to be able to offer you Klarna's payment methods, we need to share some of your personal data with Klarna, such as contact and order information, so that Klarna can assess whether you can be offered their payment methods and to tailor the payment methods for you.

You can find more information about Klarna here. The use of this information is regulated in accordance with the current data protection law and Klarna's data protection policy.

10.3 Third parties who Vita Guldet AB discloses information to or otherwise provides information about a customer or Account Holder may only use the information for the purpose of selling and marketing Vita Guldet ABpp. and Vita Guldet ABs cooperation partners and group companies' services and products or for the purpose of delivering services related to Vita Guldet ABs agreement with you as a customer or Account Holder.

10.4 Personal data may also be disclosed by Vita Guldet AB if it is necessary to comply with applicable legal requirements or requirements from authorities, to safeguard Vita Guldet ABs legal interests or to detect, prevent or alert fraud and other security or technical problems.

10.5 We will not sell your personal data to third parties unless we have your permission to do so.

11. Change of privacy policy
    11.1 Vita Guldet AB has the right to change the Privacy Policy at any time. Vita Guldet AB will notify you with reasonable notice of changes to the Privacy Policy. If you do not accept the changes, you have the right to terminate the agreement with Vita Guldet AB before the amended Privacy Policy enters into force. You terminate the agreement by contacting Vita Guldet AB at kontakt@ skidvalla.se.
12. The protection of your personal data
    You should always be able to feel safe when you provide us with your personal data. Vita Guldet AB has therefore taken the necessary security measures to protect your personal data against improper access, alteration and deletion. For example, all information about customers and Account Holders is saved in a database that is protected by authorization control and a firewall.
13. Your rights
    13.1 Vita Guldet AB is responsible for your personal data being processed in accordance with current legislation.

13.2 Vita Guldet AB will, at your request or on its own initiative, correct, de-identify, delete or supplement information that is found to be incorrect, incomplete or misleading.

13.3 You have the right to cancel
Access to your personal data. This means that you have the right to request a register extract of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data that is processed. Once per calendar year, through a written and signed application, you have the right to receive, free of charge, a register extract from which personal data is registered about you, the purposes of the processing and to which recipients the data has been or is to be disclosed.

You also have the right to receive information in the register extract about where the data has been taken from if the personal data has not been collected from you, the existence of automated decision-making (including profiling) as well as the anticipated period during which the data will be stored or the criteria used to determine this period.

You also have the right to receive information about your other rights specified in this point in the register extract.
Correction of your personal data. At your request, we will correct the incorrect or incomplete data we process about you as quickly as possible.
Deletion of your personal data. This means that you have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that we may not immediately delete your personal data in, for example, accounting and tax legislation. We will then end the processing that is done for purposes other than complying with the legislation.

13.4 Vita Guldet AB will notify each recipient to whom the personal data has been disclosed in accordance with point 10 above of any corrections or deletion of data as well as limitation of data processing.

13.5 You have the right to data portability. This means a right, under certain conditions, to obtain and transfer your personal data in a structured, generally used and machine-readable format to another personal data controller.

13.6 You have the right to object to personal data processing carried out on the basis of a balancing of interests. If you object to such processing, we will only continue the processing if there are legitimate reasons for the processing that outweigh your interests.

13.7 If you do not want to process your personal data for direct marketing, you always have the right to object to such processing by sending an email to kontakt@ skidvalla.se. Once we have received your objection, we will stop processing the personal data for such marketing purposes.

13.8 You have the right to submit any complaints regarding the processing of your personal data to the Data Inspectorate.

14. Cookies
    When you visit our website, we use cookies.
    14.1 What are cookies and how do they work?
    A cookie is a small text file that the website you visit requests to save on your computer. Cookies are used on many websites to give a visitor access to various functions. The information in the cookie can be used to track a user's browsing.

There are two types of cookies.

One type saves a file for a longer period of time on your computer. It is used, for example, in functions that tell about what is new since the user last visited the current website.

The second type of cookie is called session cookie. While you are browsing a page, this cookie is temporarily stored in your computer's memory, for example to keep track of which language you have chosen. Session cookies are not stored for a long time on your computer, but disappear when you close your browser. (Source: Post & Telestyrelsen, http://www.pts.se/)

14.2 What uses Vita Guldet AB cookies to?
Vita Guldet AB uses 2 types of cookies.

Session cookies
Vita Guldet AB home uses session cookies. It lives as long as your browser is open. If you open a new one, a new session cookie is created.

Other cookies
Vita Guldet AB also saves other information in cookies. We save e.g. a random value that we use to retrieve your settings (such as automatic login, sorting in lists, etc.) in a database.

If you only accept so-called session cookies
You can use our website fully even if you only accept so-called session cookies.

If you do not accept any cookies at all
You cannot use our website fully if you do not accept any cookies at all.

• You can read information
• You can look at products, see prices and related information
• You can not sign in
• You can not order
• You can not add products to the shopping cart

Regardless of the type of cookies you have chosen to accept, you should get into the habit of clicking "Log out" when you leave our website (this does not apply if you have chosen automatic login).

In the cookies we use, no personal information and/or information related to which pages you visit are saved.

15. Contact information
    15.1 Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data or if you want to request a register extract.