Petter Northug is an Olympic gold medalist and world champion, and is driven by a burning competitive instinct. After his cross-country skiing career, it was obvious for Petter to find a new area to compete in. A new arena to master and once again fight at the top among the best. Petter's relentless winning instinct is reflected in the sports products from Northug™. The combination of optimal fit, elegant design, robust quality and technical innovations guarantees you maximum performance, putting full focus on the goal.
Northug Eyewear Performance is designed by Norway's most famous industrial designer, Bård Eker. Eker is known for his design of, among other things, the Hydrolift boat brand, the Koenigsegg sports car and motorcycles for Ducati – all examples of eye-catching design combined with world-class functionality. These properties are also found in the glasses.