Sidecut was born from scratch in an advanced precision machine factory in Waterloo, Ontario. Founder Chris Hillier, the son of an engineer, approached his father with an idea to design some tools to maintain skis. Hillier spent the summer nights of 1992 making parts on his family's CNC machines. Sidecut was founded.
Soon after Chris moved to Invermere, BC to begin the formative years of an illustrious 25-year coaching career, during which time he simultaneously began selling his new tools to Western Canadian ski clubs and coaches. Sidecut was born.
In 1995, Sidecut moved to the ski mecca - Whistler, BC. Year by year, Sidecut expanded its product range and became a household name among a niche group of competitive skiers in the West. It wasn't long before the name Sidecut became synonymous with the highest quality ski tools.
For the next 20 years, Chris was passionately dedicated to the athletes and coaches he trained and educated. At the same time, he began a quest to refine and grow his range of tuning products. Chris spent two decades coaching elite athletes in Europe, Scandinavia and the Southern Hemisphere. During this time, Chris learned from some of the best and cataloged his ideas.
Fast forward to 2013 - Hillier took a break from the whirlwind, worldwide 100,000+ mile per year global travel style to return to his roots in Whistler and focus solely on his business. Being a coaching educator, it made sense for him to not only produce the best tuning tools in the business, but also to teach people how to use them. During this period, Sidecuts tuning workshops were born. Hillier began visiting local ski clubs. Through word of mouth recommendations, word of his workshops spread quickly and he was soon offering workshops as far east as Newfoundland. "Old school marketing" he called it.
Sidecut workshops have spread through Canada's skiers and are expanding globally. Hillier has recently assembled a smart team of experts who have introduced Sidecut as a new brand on a global scale. The founder's original vision to design the highest quality tuning tools and provide the knowledge snow sports enthusiasts need to reach their maximum potential remains intact.